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The Five Fundamental Questions that MUST be asked when addressing Corporate Expectations and their Relation to Employees' Performance in Corporate sustainability/CSR Initiatives

  • Writer: Karamray Mursel
    Karamray Mursel
  • Mar 3, 2025
  • 1 min read

Updated: Dec 10, 2025




When it comes to motivating employees, management must first put themselves in their employees’ positions and ask, Asking ourselves why we are doing something and what we hope to accomplish provides the foundation for motivation. These questions show how effectively our environment meets our personal needs.


To achieve meaningful results, management  MUST question the following key points, and they are:


Understanding Corporate Sustainability – Do employees have a clear and in-depth understanding of corporate sustainability and its impact on sustainable development within the organization?


Strategic Perspective – Do employees have a broad, strategic view of how to guide the organization toward economic growth, environmental protection, and stakeholder social development within an environmental sustainability strategy?


Knowledge of Organizational Development – Do employees possess the necessary expertise to describe, relate, and effectively address organizational development and employee management in corporate sustainability and CSR initiatives?


Collaboration and Communication – Do employees take a strategic approach to enhancing collaboration and communication, ensuring alignment with stakeholder expectations and desired performance levels in sustainability management?


Moving Beyond Business-as-Usual – Do employees have the theoretical, practical, and analytical skills to shift engagement processes away from conventional approaches toward a more sustainable framework?


By addressing these questions, management can better understand how to motivate employees and align their efforts with the organization’s sustainability goals.


StratAttain Institute addresses the above by delivering a cutting-edge e-learning process of teaching the gap (corporate expectations and employees’ performance) and the needed key elements to enhance collaboration and communication, mitigate and improve engagement and participation of employees, and achieve management expectations in CSR initiatives.



 
 
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