Meet The Team
Behind every meaningful transformation are people.
At StratAttain Institute, we bring together knowledge, experience, and a shared commitment to advancing sustainability through education, collaboration, and purposeful organizational change. Meet the people behind our work and the perspectives that help shape our approach.
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Karamray A. Mursel, M.E.S., B.Com (Hons), A.B.A.
Director of Strategic Partnerships & Operations
Subject Matter Expert in Sustainability Development & Management
My work in sustainability has been shaped by a longstanding interest in understanding not only what sustainable development seeks to achieve, but how those objectives can be translated into meaningful and lasting organizational practice.
Through graduate-level study, field-based research, professional experience, and continued work in sustainability education, my focus has increasingly centered on the human and organizational dimensions of sustainability implementation, including governance, leadership, employee engagement and participation, communication, organizational culture, and the alignment of people with organizational objectives.
I hold a Master’s in Environmental Studies, with a focus on Sustainability Management, from the University of Waterloo, an Honours Bachelor of Commerce in International Business Management from Seneca Polytechnic, and an Advanced Diploma in Business Administration from George Brown College. These academic and professional experiences have contributed to my broader interest in examining the relationships among organizational expectations, employee participation, stakeholder value, and sustainability performance.
This perspective contributed to the development of Fundamentals of Sustainability Development and Management, StratAttain Institute’s flagship professional education course. The course examines sustainability not simply as a strategy or organizational commitment, but as a process shaped by the relationships among people, organizational conditions, competing expectations, and performance.
My purpose as an educator is to encourage learners to move beyond acquiring sustainability knowledge toward thinking critically, recognizing connections, questioning assumptions, and understanding how sustainability principles translate into organizational action. Through StratAttain Institute, I hope to contribute to professional learning that enables individuals and organizations to approach sustainability with greater understanding, responsibility, and capacity to create lasting value for organizations, society, and future generations.
Analysis of Field-Based Research Case Studies on Sustain-Ability and Its Impact on Employee Driven by his commitment to advancing sustainability-centered organizational transformation, and undertaken during his pursuit of a master’s degree, Karamray conducted an applied, field-based case study thesis examining the relationship between sustainability strategy and employee behaviour within organizational settings. Grounded in, and supportive of, the five principles of sustainability, inclusion, connection, prudence, equity, and security, his research analyzed the University of Waterloo’s Environmental Sustainability Strategy and its influence on the Green Office Ambassador Network (GOAN). The study explored how institutional culture, employee well-being, and intrinsic motivation shape participation in workplace sustainability initiatives, revealing the behavioural enablers and barriers that affect long-term engagement. By integrating analytical methods with field-based statistical observations, he identified gaps between strategic sustainability goals and actual employee participation, offering actionable recommendations to strengthen institutional learning and cultivate a values-aligned, sustainability-driven culture. In a complementary study, he examined organizational behaviour and employee turnover in the service industry through research involving Seneca College students employed across diverse sectors. This investigation demonstrated how leadership practices, communication patterns, and workplace culture influence retention, morale, and productivity. Collectively, these research efforts reflect my commitment to applying evidence-based insights that bridge sustainability principles with organizational effectiveness, workforce resilience, and long-term organizational well-being.
Danielle Ekollo
Partnership Manager & Course Coordinator
With a deep passion for helping others achieve their goals, Danielle brings her life coach experience and genuine empathy to her role at StratAttain Institute. She is dedicated to building meaningful partnerships with universities, corporations, and organizations to expand access to transformative sustainability education. Danielle believes that true success comes from empowering others to reach their full potential. Through her work, she helps individuals and teams grow with purpose, fostering learning, confidence, and positive change
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Driven by her strong belief in the power of Education for Sustainable Development (ESD), she is deeply committed to helping others integrate sustainability principles into every layer of personal, professional, and institutional growth. She understands that corporate sustainability not only strengthens organizational responsibility but also enhances the value and effectiveness of ESD. By connecting these two pillars, she supports institutions, organizations, and SMEs in achieving their Sustainable Development Goals (SDGs), ensuring that learning leads to real-world impact and lasting transformation.
Grounded in humility and heart, her mission is to ensure that every partnership and program she supports contributes to a more sustainable and empowered future. Her approach blends compassion, purpose, and strategy, reflecting her unwavering dedication to helping others succeed while building a better, more responsible world.
Our Mindset
The StratAttain Institute was founded with a clear mission: to raise awareness among organizations, whether institutions, corporations, or SMEs, about the most influential yet often overlooked stakeholders in corporate sustainability development and management, namely, their employees. Employees play a critical role in shaping and advancing an organization’s environmental sustainability strategy, yet their involvement is frequently underestimated. To address this gap, the course, “Fundamental of Sustainability Development and Management” was developed. This course emphasizes and substantiates the principle that employees hold an intrinsic and legitimate role within an organization’s framework, one that can be effectively articulated and leveraged as a compelling Business Case for Corporate Sustainability. Building on this principle, the StratAttain Institute is committed to advancing knowledge, fostering meaningful impact, and contributing to a more sustainable world. Its mission is to bridge the critical divide between corporate expectations (enhanced reputation and economic benefits) and employee engagement, enabling organizations to achieve measurable progress in Sustainability Development and Management.
