top of page

"Employees are the Business Case for Corporate Sustainability Development and Management"

Meet The Team

IMG-20251009-WA0002~3 (1).jpg

Karamray A. Mursel
Director of Strategic Partnerships & Operations

Holding a Master’s in Environmental Studies with a focus on Sustainability Management from the University of Waterloo, Karamray A. Mursel is a strong advocate for teamwork, collaboration, and integrity in every aspect of professional growth. He believes that true success is built on accountability, transparency, and ethical leadership, principles that ensure employees’ voices are heard, their values respected, and their contributions recognized equally and fairly. He also holds an Honours Bachelor of Commerce Degree in International Business Management from Seneca Polytechnic and an Advanced Diploma in Business Administration from George Brown College.


At StratAttain Institute, Karamray champions Education for Sustainable Development (ESD) as central to the organization’s mission, leveraging its goals and objectives to equip institutions and organizations to achieve SDGs. By embedding ESD principles into learning and strategy, StratAttain fosters empowered workforces, resilient institutions, and meaningful societal impact.

Karamray’s deep understanding of corporate sustainability drivers and his passion for teaching led to the creation of the Flagship MasterClass: “Fundamental Strategies for Corporate Sustainability Development and Management.” Through this initiative, he inspires professionals and organizations to align purpose with practice, embedding corporate sustainability learning into their core operations and shaping a more sustainable, equitable, and prosperous future.

Danielle Ekollo
Partnership Manager & MasterClass Coordinator

With a deep passion for helping others achieve their goals, Danielle Ekollo brings her life coach experience and genuine empathy to her role at StratAttain Institute. She is dedicated to building meaningful partnerships with universities, corporations, and organizations to expand access to transformative sustainability education. Danielle believes that true success comes from empowering others to reach their full potential. Through her work, she helps individuals and teams grow with purpose, fostering learning, confidence, and positive change

.

Driven by her strong belief in the power of Education for Sustainable Development (ESD), Danielle is deeply committed to helping others integrate sustainability principles into every layer of personal, professional, and institutional growth. She understands that corporate sustainability not only strengthens organizational responsibility but also enhances the value and effectiveness of ESD. By connecting these two pillars, she supports institutions, organizations, and SMEs in achieving their Sustainable Development Goals (SDGs), ensuring that learning leads to real-world impact and lasting transformation.​​

Grounded in humility and heart, Danielle’s mission is to ensure that every partnership and program she supports contributes to a more sustainable and empowered future. Her approach blends compassion, purpose, and strategy—reflecting her unwavering dedication to helping others succeed while building a better, more responsible world.

IMG-20251009-WA0001~6.jpg

Analysis of Field-Based Research Case Studies on Sustain-Ability and Its Impact on Employee Behaviour Driven by his commitment to advancing sustainability-centered organizational transformation, and undertaken during his pursuit of a master’s degree, Karamray conducted a field-based research case study grounded in the five principles of sustainability—inclusion, connection, prudence, equity, and security—to analyze the University of Waterloo’s Environmental Sustainability Strategy and its impact on the Green Office Ambassador Network (GOAN), exploring how institutional culture, employee well-being, and motivation influence participation in campus sustainability initiatives. By integrating analytical and field-based case study methodologies, the study identified gaps between strategic goals and employee engagement, providing actionable recommendations to strengthen institutional learning and foster a values-driven culture. In a complementary study, he examined the link between organizational behaviour and employee turnover in the service industry through field research with Seneca College students employed across diverse sectors, revealing how workplace behaviour impacts retention, morale, and productivity. The findings highlighted the critical role of evidence-based behavioural strategies in mitigating turnover, enhancing productivity, and cultivating a sustainable, people-centred organizational culture. Collectively, these efforts reflect his dedication to applying evidence-based insights that bridge sustainability principles with organizational effectiveness and long-term workforce resilience.

Our Mindset

The StratAttain Institute was founded with a clear mission: to raise awareness among organizations, whether institutions, corporations, or SMEs, about the most influential yet often overlooked stakeholders in corporate sustainability development and management, namely, their employees. Employees play a critical role in shaping and advancing an organization’s environmental sustainability strategy, yet their involvement is frequently underestimated. To address this gap, the exclusive Flagship MasterClass, “Fundamental Strategies for Corporate Sustainability Development and Management” was developed. This MasterClass emphasizes and substantiates the principle that employees hold an intrinsic and legitimate role within an organization’s framework, one that can be effectively articulated and leveraged as a compelling Business Case for Corporate Sustainability. Building on this principle, the StratAttain Institute is committed to advancing knowledge, fostering meaningful impact, and contributing to a more sustainable world. Its mission is to bridge the critical divide between corporate expectations (enhanced reputation and economic benefits) and employee engagement, enabling organizations to achieve measurable progress in Sustainability Development and Management.

bottom of page